We are taurio.
A small but mighty team on a journey to accelerate the regenerative movement.
Regenerative farmers, ranchers and many other stewards of the land are hard at work to reverse the damage of climate change and conventional farming practices. Regardless of their best effort and intentions, if they fail, we all fail. Our mission is to help them truly succeed.
We’ve made it our soul purpose to become stewards ourselves, to support these heroes and help them confidently regenerate the planet, one pasture at a time.
In our very early days, we were known as zēal.
zeal | zēl | noun: great energy or enthusiasm in pursuit of a cause or an objective.
Although we are zealous in our mission, “zēal” only captured our tenacity and lacked a few crucial elements — earth, regenerative agriculture, us. We truly wanted our name to reflect the root of our purpose as well as the values and personality of our founders.
Much like regenerative agriculture which focuses on bringing harmony and balance back into an ecosystem, we believe our name should reflect similar holistic consideration… to reunite earth and beast, resilience and passion, and the complementary qualities of the team — Julie & Jo.
Julie
taurus / earth + bull / the down-to-earth business mind.
Taurus is an earth sign represented by the bull. The humble connection of earth — soil, roots, nature, growth — and bull — animals, power, strength.
DEPENDABLE, HARDWORKING, TRUSTWORTHY, INTELLIGENT, RELATABLE
Johanah
scorpio / water + scorpion / the incredible passion and power.
Scorpio is a water sign represented by the scorpion. Fearless and unstoppable, Scorpios are resourceful and focus on facts.
BRAVE, LOYAL, HONEST, INTELLIGENT, ASSERTIVE
Thus taurio was born…
We can’t guarantee the fairy tale ending, but we can promise our epic tale will be filled with humility and courage, dramatic twists, unlikely heroes and travels to many corners of our planet.
As with any righteous quest — one must never go alone.
We hope you join us!
